Healthy restaurant concepts are gaining popularity, showing in many different forms ranging from fine dining restaurants to food trucks.


A healthy restaurant meal is a dream come true for people who want to explore restaurant-level cuisines with a health-conscious menu. Yet many healthy restaurants still need to ensure their appeal in a hugely traditional menu dominated restaurant environment. 


Here are just some of the challenges they face:


Potentially shifty demand in the local market


Running a restaurant business involves industry risks, particularly when running a healthy restaurant. Caution should be considered seriously to determine if there is a consistent demand for a healthy menu in your local market. Consumer habits are constantly shifting, not only due to trends but due to economic conditions too. It is a very appealing concept, but if there is not enough market research to identify a potential customer base to support your business, business owners may likely run into spending issues. 


Making plant-based low-calorie menu extra exciting to a broader customer base


Many excellent and creative chefs create diverse, healthy menus. However, when people think of plant-based or low-calorie food, they immediately think – bland and no variety. 

Prominent findings on studies regarding consumers eating patterns show that people will make healthier choices if presented in a certain way. 

This is why restaurants offering an exclusive healthy menu face more challenges to make their menu more appealing, either through a more visually attractive presentation of dishes or a creative and informative menu that educates customers. Design the menu by placing the healthier options of a menu of a “prime real estate” section so that people will immediately look at it. Make it easy for the customers to choose healthier options. 

Restaurants can offer grilled lean meats and vegetables to decrease grease—flavour dishes with healthy marinades and sauces that do not add fat. Offer brown rice and grains and provide more significant portions of green salads.


RELATED READ: Sourcing Ingredients: Produce




Healthy restaurant menus typically offer lots of fresh produce, local meat, and poultry and may be costly. But chefs and restaurant owners can go for less-expensive health food brands of products. Buying organic produce can be expensive but less costly when grown locally. 




The food market innovation has made it convenient for people to have healthy meals delivered at the convenience of their homes despite the cost. Many customers are willing to pay extra for higher-quality food, and digital innovations ensure that even if the food takes longer to prepare, they don’t have to wait in long lines to get their orders.

The rise of subscription-based delivery meal kits sends customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare home-cooked meals. Aside from meal kits, healthy food delivery companies cook and prepare them at a kitchen facility before delivering them.


In Summary:


Restaurants who exclusively serve a healthy menu face more challenges than restaurants with more varied options. The shift to healthy eating has made a significant effect on how restaurants need to meet this demand while sustaining food quality and still generate profit.  Healthier menus are here to stay.

If you are opening a new restaurant or just needing professional chefs and a kitchen team for your next event, we at Anytime Chefs can help you with that. Click this link to find out more about our services, or give us a call to identify how we can best support you.


That’s it for this week.
As always, Professional Chefs on Call at Anytime!

Ciao for now,


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